About the Founder
Jerry Mona is a long-time boating industry insider, research expert and avid boater and angler. He began his research career with the Coca-Cola Company, Foods Division, where he learned research from some of the best in the business. In 1991, he left Coca Cola Foods to follow his passion for the water to head up the research function at Mercury Marine. After climbing the ranks within Mercury and later at the parent company, Brunswick, Jerry left Corporate America in 2000 to launch his own company – Left Brain Marketing, Inc., a research firm specializing in the boating industry and outdoor recreation.
Over the past 20+ years, he has helped leading organizations such as Mercury, Brunswick, White River Marine Group (Tracker, Sun Tracker, Nitro, Mako, Regency, Tahoe), Polaris (Bennington, Hurricane), the National Marine Manufacturers Association, Discover Boating, the Marine Retailers Association of America, the Recreational Boating and Fishing Foundation (TakeMeFishing.org) and others to better understand the needs and wants of boaters like you. Widely recognized as the leading research expert with boaters, Jerry has conducted hundreds of studies and has received responses from over 350,000 boater participants since launching his firm.
Jerry started BoaterInput in July of 2017 as a way to engage with many of the boaters who have participated in his surveys over the years, and to share with them the kind of honest and helpful information that is often lacking for boaters.
However, his passion for boating and fishing began much earlier in life. As a child, his siblings nick-named him “Virgil Ward” – host of one of the first TV fishing shows – because of his love for fishing. And he has long been an avid skier and watersports enthusiast too – something that he continues to enjoy to this day.
Jerry currently owns two boats and is on the water nearly every week throughout the year. He lives on Lake Palestine in East Texas along with his wife, Lisa.