Helpful information from the leading research expert in boating
Whether you are considering buying a boat or upgrade your current one, chances are you have a lot of questions. Which products should I consider? What features or characteristics are most important? What equipment should I add to increase my boating enjoyment?
BoaterInput.com was developed to provide answers to these and other questions from an objective and trustworthy source – namely other boaters. You see, as a boater myself, I know that reliable information is lacking. Since boats are typically not purchased online, there are no “five star” ratings. Plus publishers of boating magazines (in print or online) are often very careful to avoid offending their sponsors and so they are not always objective.
What makes BoaterInput.com different is that much of the content is generated from scientific research studies conducted by the leading research expert in boating (Jerry Mona). Since 1991, I have surveyed tens of thousands of boaters on behalf of leading marine manufacturers. Now I am sharing much of that same kind of information with you (and for free!). All you need to do is register on this site to see all of the content. You will not be spammed but you will have an opportunity to sign up to take part in future boater studies. Plus, when you do, you will often receive Amazon or Bass Pro Shops gift certificates as a “thank you” for your participation in sponsored studies.
About Jerry Mona
Like many of you, I love all things related to boats and boating. In 1991, I left a promising career with Coca-Cola Foods to pursue my passion for the water by accepting a job at Mercury to head up the market research department. Years later, I left Mercury’s parent company, Brunswick Corporation, to launch Left Brain Marketing, Inc. – a research company specializing in helping marine manufacturers understand the needs and wants of boaters. Thousands of you have taken part in my studies to determine what you look for in a boat or motor, what you think of various brands, get feedback to some new product ideas or determine how well existing products are measuring up to your expectations.
This has been, and continues to be, my life’s work. The difference, however, is that now I am making some of those same insights available to individual boaters through BoaterInput.com.
If you have a question or topic that you would like to see feedback on from other boaters, please fill submit a contact form to send me your suggestions.
Thank you for visiting BoaterInput!